marketing

Gavin-Consulting-TGR-Bezos
Visualizing the Jeff Bezos Empire

In marketing, a good way to get attention is through visualization and infographics. While wandering around the internet this week, I stumbled upon a great website that does just that, for every story. In this visual from Visual Capitalist, check…

copyediting-gavin-p-smith
Content Ideas For When You Feel Stuck

One of the most important ways to boost inbound marketing is through regular, valuable content. Content marketing is the best way to encourage inbound sales.  With proper use, you can differentiate yourself from your competitors.  By providing a shareable resource…

Gavin Consulting - Christmas 2016
Special Holiday Message 2016

As the holiday season is upon us, we find ourselves reflecting on the past year and those who have helped to shape our business. It’s been quite a year for us all! We hope that 2016 has been just as…

Gavin Consulting - The Gavin Report - Email Subject Line Tips
9 Ways to Craft a Great Subject Line

E-mail marketing invokes the golden rule. Do onto your recipients as you would like to receive in your own inbox. You’ll find when you ask, “What entices me to open an e-mail?” you’ll find a relevant, compelling subject line at…