marketing

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Client Success Story: Cayman Islands National Credit Bureau

Gavin P. Smith Consulting has maintained a long-established relationship with CINCB. Since 2008, I’ve worked with CINCB to produce several iterations of their online presence as their business has evolved. In recent years, I worked with CINCB to develop brand personas for B2B and B2C marketing. This resulted in better brand messaging cohesion across web design elements, content, email marketing and social media.

Gavin Consulting - The Gavin Report - Client Success Story - Cayman Healthcare Consulting
Client Success Story: Cayman Healthcare Consulting

This month marks the one year anniversary for Cayman Healthcare Consulting. Launched in 2016, owner Barrie Quappe knew that she needed to get up and running quickly, with all branding and marketing ready to roll on day one.  Working on tight deadlines, Gavin Consulting moved quickly to lay out a strategic plan for the marketing launch of Cayman Healthcare Consulting.

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Content Ideas For When You Feel Stuck

Content marketing is the best way to encourage inbound sales.  With proper use, you can differentiate yourself from your competitors.  By providing a shareable resource for your customers and improving your online reputation, your business will build trust. In return, you build your inbound marketing and lead generation.

Gavin Consulting - TGR - Digital Marketing Myths
Digital Marketing Myths and How We Help You Avoid Them

In the world of digital marketing, there are a lot of people out there that call themselves consultants that simply peddle myths vs. reality in order to make a quick buck.  We often find when meeting new potential clients that they’ve often had bad experiences or are highly skeptical of digital marketing because of working with individuals or fly-by-night firms that tell them what they want to hear rather than deliver.

Gavin Consulting - The Gavin Report - Email Subject Line Tips
9 Ways to Craft a Great Subject Line

E-mail marketing invokes the golden rule. Do onto your recipients as you would like to receive in your own inbox. You’ll find when you ask, “What entices me to open an e-mail?” you’ll find a relevant, compelling subject line at the top of the list.