GavinVO – Commercial & Corporate Voiceovers

As heard on 88.5 WFDD Public Radio, 104.5 WXRA The Piedmont's Rock Alternative, 91.5 WUNC Public Radio, 93.9 WRSN, G-105 (105.1 WDCG), 102.7 WGNI, Jammin 99.9, Surf 107, 106.5 WSFL, Z99 Grand Cayman, Rooster 101 Grand Cayman, Style 96.5 Grand Cayman and MetroNetworks Orlando.


Discover the Voice

Gavin P. Smith has over 15 years of broadcast experience, including 10+ years of experience in operations, on-air performance, promotions and programming of radio stations in the Southeast U.S. and the Caribbean.

His voice has been heard on a range of legendary public and commercial radio stations in top markets with formats as diverse as his talent. He has also voiced hundreds of commercials for a variety of industries. Stations include: 
Style 96.5 Grand Cayman
Rooster 101 Grand Cayman
Z99 Grand Cayman
106.5 WSFL
Jammin' 99.9
102.7 WGNI
G-105
Sunny 93.9
91.5 WUNC Public Radio
104.5 WXRA The Piedmont's Rock Alternative
88.5 WFDD Public Radio
MetroNetworks Orlando

“I have known Gavin to not only produce the best quality material and finished work, but through the process of both educating the client and ascertaining information from the client, he creates a fluid image. Ever hear the term “I saw it on the radio”? That’s Gavin!!!!” Randy Parchment

Some of My On-Air Experience

Z99 Grand Cayman

Z99 – Grand Cayman Demo 1
Z99 – Grand Cayman Demo 2

Jammin 99.9 Wilmington NC

JAMMIN’ 99.9 – NC – Mid-Days/Afternoon Drive

G105 Raleigh Durham NC

G105 – NC – Overnights/Weekends

1065 The End Charlotte NC

106.5 The End – NC – Demo Pitch

Imaging & News

Z Station Image Composite
StormWatch DEMO – Caribbean

Promos

Z99 Grand Cayman – Hard Rock Sat. Night
Z99 Grand Cayman – 5 O’Clock Traffic Jam

Commercials

Cayman Motorsports Promo/Commercial
Equipment Plus Superstore

The Big & Tall Show with Doctor G and the Big Kahuna

album-art

Rooster 101.9 FM

The Big & Tall Show with Doctor G & The Big Kahuna

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My Voice Over Rates

Radio & TV Commercials/Imaging

Project rates are determined by a variety of factors, including the type of voice-over, how it is being used, the size of the intended audience, the length of the recording, and the experience level of the voice actor. The chart below details voice-over rates per increment of time making it easier and faster for you to gauge what your voice-over recording may cost.

Radio commercials (scripts, raw voice and produced) are typically created in increments of 15, 30 or 60 seconds. A minimum rate of $200 applies for local radio commercials, while those being broadcast across the nation have a rate of $1,000+.

As with radio commercials, voice-overs between 15 and 60 seconds long are typical. Rates typically start at $300 per local market project and can be at least $2,000+ for national campaigns.

Type

Rate

Formats

Radio Commercial: Local $200 :15, :30 or :60
Radio Commercial: Regional $300 :15, :30 or :60
Radio Commercial: National Network $1000 :15, :30 or :60
Radio Station Promotion/Imaging/Tags $200 :05, :15 or :30
Radio Public Service Announcement $200 :15, :30 or :60
TV Commercial: Local $300 :15, :30 or :60
TV Commercial: Regional $500 :15, :30 or :60
TV Commercial: National Network $2000 :15, :30 or :60
TV Station Promotion/Imaging/Tags $300 :05, :15 or :30
TV Public Service Announcement $300 :15, :30 or :60

 

Retainer Packages

  • Voice Only – 1 sheet per week consisting of no more than (2) :60 promos and (10) sweeps of any variety.  Substitutions may be considered on a per-project basis at discretion of Audiovation.  Contact for rates.
  • Imaging and/or Commercial Production – 1 sheet per week consisting of no more than (1) Promo and (10) Sweeps or IDs.  Substitutions may be considered on a per-project basis at discretion of Audiovation.  Contact for rates.

Audio Post Production

Already have the script and vocals, just need post editing?  Sure.  Fee negotiable based on scope of project.

Imaging/Production needs?

I can also provide custom audio, sweepers, jingles and more for radio and television stations in need of that “special branding touch”.   Based on a retainer fee,  production services can be provided on a monthly basis under contract. Contact me for details.

Movie Trailers

Only the best of the best in voice acting are able to snag movie trailer gigs, which is why the pay rate for these jobs is quite competitive. The pay for local or regional trailers is $300 for a 15 to 60 second recording. This increases to $500 in cities such as Chicago or New York. Movie trailers broadcast on a national scale require payment of at least $2000. Internet trailers are now also becoming popular for online-exclusive films; but like local trailers, these have a going rate of $300.

Type

Rate

Formats

TV Commercial: Local/Regional $300 :15, :30 or :60
TV Commercial: New York/LA/Chicago $800 :15, :30 or :60
TV Commercial: National Network $2500 :15, :30 or :60

Training Videos

Training videos are essential in the business world. Vocal artists are usually paid per finished minute of recording, with a going voice-over rate per minute of $100.

Type

Per Minute Rate

Non-Broadcast Industrial Recordings $100
00 to 05 Minutes $100-250
06 to 15 Minutes $250-500
16 to 30 Minutes $500-750
31 to 45 Minutes $750-1000
46 to 60 Minutes $1000-2500
60+ Minutes REQUEST QUOTE

Non-Broadcast Industrial

In addition to training videos, businesses also need voice-overs for their customer service lines. The suggested rate for this type of voice-over work is $100 per minute, or $1500 for a 45-minute recording.

Type

Per Minute Rate

Non-Broadcast Industrial Recordings $100
00 to 05 Minutes $100-250
06 to 15 Minutes $250-500
16 to 30 Minutes $500-750
31 to 45 Minutes $750-1000
46 to 60 Minutes $1000-2500
60+ Minutes REQUEST QUOTE

Podcasts

Podcast recordings are split into three main categories: podcast commercials, bumpers and traditional podcasts. Aired during the middle of podcasts, podcast commercials are typically 15 or 30 seconds long. The advised rate per project is $150. Bumpers and sweepers are also between 15 and 30 seconds in length, and also have a going rate of $150 per project. The length of the actual podcast may vary, but in general, vocal artists are paid $250 – $500 for one hour of studio time and another $100 for each additional hour. Please note that the time in studio required to rehearse, record, correct and edit will typically be 2 to 4 times the length of the finished audio recording.

Type

Rate

Formats

Podcasting
Podcast Commercial $100-250 :15 or :30
Podcast Bumpers and Sweepers $100-250 :15, :30 or :60
Interactive Media & Multimedia Recordings $250-500 first hour, $100 each additional hour
60+ Minutes (finished audio) Request Quote

EBooks

Need a book, e-book, technical or trade manual, guidebook, or other long-form items voiced?  We can do those too. Because the scope of an audiobook recording session depends so much on the individual project, it is suggested that clients budget anywhere from $250 – $500 per finished hour of audio.

Type

Rate

Formats

Audiobook Narration
First Hour $250-500 1 Hour
Each Additional Hour $100 per hour
30+ Hours Request Quote Long Form

Non-Broadcast Educational

The new teaching approach involves replacing traditional homework assignments with videos to watch at home — which means there’s an increasing demand for educational video voice-overs. The base rate for one hour of studio time is $250 – $500, with another $100 added for each additional hour. The time in studio required to record, correct and edit will typically be 2 to 4 times the length of the finished audio recording.

Type

Rate

Formats

Non-Broadcast Educational Recordings
First Hour $250-500 1 Hour Session
Each Additional Hour $100 per hour
60+ Minutes (finished audio) Request Quote
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Documentaries

The make-or-break factor in a documentary is the talent of the narrator. A high-quality narrator should be paid $100 per minute, or $1500 for a 45-minute recording. As many documentaries are over an hour in length, special price quotes may be set for longer projects, based on the scope of the documentary.

Type

Per Minute Rate

Non-Broadcast Documentary Recordings/Narration
00 to 05 Minutes $100-250
06 to 15 Minutes $250-500
16 to 30 Minutes $500-750
31 to 45 Minutes $750-1000
46 to 60 Minutes $1000-2500
60+ Minutes REQUEST QUOTE

Video Games

Narration and character acting both come into play for video game voice-overs. The suggested rate for this type of voice-over work is $100 per minute, or $1500 for a 45-minute recording.

Type

Per Minute Rate

Console, iPhone, iPad, Android Games
00 to 05 Minutes $100-250
06 to 15 Minutes $250-500
16 to 30 Minutes $500-750
31 to 45 Minutes $750-1000
46 to 60 Minutes $1000-2500
60+ Minutes REQUEST QUOTE

WHEN YOU CONNECT & WORK WITH GAVIN, HE LEAVES A LASTING IMPRESSION

sheila-whitmeyer

I worked with Gavin Smith for over a year. When I had a client that he was doing a live broadcast for, Gavin was always on time, and a great representative of the company. When I scheduled meetings, Gavin was very dependable. I could always count on him, and when a client asked for unexpected things, he always came through for me with a smile!

Sheila Whitmeyer
Sales Consultant, Jammin' 99.9
randy-parchment
I have known Gavin Smith for more the 13 years and during that time I have know him to not only produce the best quality material and finished work, but through the process of educating and acertaining information from the client, he creates a fluid image. Ever hear the term ” I saw it on the Radio”? That’s Gavin!!!!
Randy Parchment
Owner, Chasin' Tail Fly Fishing Charters
Whether you need a natural, compelling and clean voice for quick turnaround on individual spots, or if you need a fully devised radio campaign with scripts, themes, and fully produced multiple audio spots, Gavin can deliver in high fidelity with fast turnaround times.
Gavin’s goal is to help small and medium market stations and businesses sound world-class, without having to pay the high fees associated with large agencies or markets.

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  • Gavin works non-union.
  • Rates are in US Dollars and include full buy-outs and session fees.
  • Rates are for finished dry voice only. Any post-production required is additional (approx. $100/hr)
  • All rates are for reference only. All rights reserved to charge varied fees based on voice master hired.
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