Fine tuning your press releases is like anything else in marketing. It takes attention to detail, testing and time. If you are just starting out with PR for your business, or you find your current efforts completely lacking, here are some helpful tips for you to improve your campaigns and your results.
The Gavin Report
Gavin P. Smith Consulting has maintained a long-established relationship with CINCB. Since 2008, I’ve worked with CINCB to produce several iterations of their online presence as their business has evolved. In recent years, I worked with CINCB to develop brand personas for B2B and B2C marketing. This resulted in better brand messaging cohesion across web design elements, content, email marketing and social media.
This month marks the one year anniversary for Cayman Healthcare Consulting. Launched in 2016, owner Barrie Quappe knew that she needed to get up and running quickly, with all branding and marketing ready to roll on day one. Working on tight deadlines, Gavin Consulting moved quickly to lay out a strategic plan for the marketing launch of Cayman Healthcare Consulting.
Content marketing is the best way to encourage inbound sales. With proper use, you can differentiate yourself from your competitors. By providing a shareable resource for your customers and improving your online reputation, your business will build trust. In return, you build your inbound marketing and lead generation.