Fine tuning your press releases is like anything else in marketing. It takes attention to detail, testing and time. If you are just starting out with PR for your business, or you find your current efforts completely lacking, here are some helpful tips for you to improve your campaigns and your results.
The Gavin Report
Gavin P. Smith Consulting has maintained a long-established relationship with CINCB. Since 2008, I’ve worked with CINCB to produce several iterations of their online presence as their business has evolved. In recent years, I worked with CINCB to develop brand personas for B2B and B2C marketing. This resulted in better brand messaging cohesion across web design elements, content, email marketing and social media.
Content marketing is the best way to encourage inbound sales. With proper use, you can differentiate yourself from your competitors. By providing a shareable resource for your customers and improving your online reputation, your business will build trust. In return, you build your inbound marketing and lead generation.
I’m always on the search for information that can be helpful to our current and potential clients. With that in mind, I found a nice summary article from Adobe CMO that gives a nice, concise set of six principles of social engagement. There are other tactics and approaches, but using these will make your social media approach more successful. They are:
With the cacophony of messaging, media, marketing and other ‘noise’ in our lives, we may hear a lot of things. Yet, hearing is not listening, and listening is critical to your business. Listening to your customers. Listening to your employees. Listening to your advisors. Listening for nuggets of quality information that you can act upon to improve outcomes. We hear so many things but rarely do we listen.
This month marks the one year anniversary for Cayman Healthcare Consulting. Launched in 2016, owner Barrie Quappe knew that she needed to get up and running quickly, with all branding and marketing ready to roll on day one. Working on tight deadlines, Gavin Consulting moved quickly to lay out a strategic plan for the marketing launch of Cayman Healthcare Consulting.
We cannot stress enough how much content marketing is vital to your business. In the information age, it is important to position yourself as an authority on the subject matter, service, product or process that you represent. This greatly improves your chances of standing out in the noise of traditional and online marketing.
Gavin P. Smith (MBA, MGM) is an experienced international media consultant, serial entrepreneur and founder of Gavin P. Smith Consulting who has had a prolific career touching upon many aspects of digital marketing from web design and e-commerce to SEO, display ads and social media strategy. He not only advances countless marketing strategies, but also uses his skills for the benefit of America’s veterans.