I’m always on the search for information that can be helpful to our current and potential clients. With that in mind, I found a nice summary article from Adobe CMO that gives a nice, concise set of six principles of social engagement. There are other tactics and approaches, but using these will make your social media approach more successful. They are:
We cannot stress enough how much content marketing is vital to your business. In the information age, it is important to position yourself as an authority on the subject matter, service, product or process that you represent. This greatly improves your chances of standing out in the noise of traditional and online marketing.
Gavin P. Smith (MBA, MGM) is an experienced international media consultant, serial entrepreneur and founder of Gavin P. Smith Consulting who has had a prolific career touching upon many aspects of digital marketing from web design and e-commerce to SEO, display ads and social media strategy. He not only advances countless marketing strategies, but also uses his skills for the benefit of America’s veterans.
In the world of digital marketing, there are a lot of people out there that call themselves consultants that simply peddle myths vs. reality in order to make a quick buck. We often find when meeting new potential clients that they’ve often had bad experiences or are highly skeptical of digital marketing because of working with individuals or fly-by-night firms that tell them what they want to hear rather than deliver.
A robust content marketing approach will help connect with your target audience and drive sales, but sometimes producing all of that content can feel a bit overwhelming. Here are several ways that you can save time generating great content for your website, email, social and other marketing channels.
Many businesses and non-profits believe that simply building a page on a social site (ie – just being there) will bring in new prospects, business or donations. I like to refer to this as the “Field of Dreams” approach. Unfortunately, “build it and they will come” doesn’t apply to social media marketing. Just like any other marketing channel, you have to be dedicated to utilizing social media in creative, engaging ways to promote customer conversations. It is those conversations that not only add value to the consumer, but potentially create new revenue opportunities for you, if you’re diligent.