This month marks the one year anniversary for Cayman Healthcare Consulting. Launched in 2016, owner Barrie Quappe knew that she needed to get up and running quickly, with all branding and marketing ready to roll on day one. Working on tight deadlines, Gavin Consulting moved quickly to lay out a strategic plan for the marketing launch of Cayman Healthcare Consulting.
Content marketing is the best way to encourage inbound sales. With proper use, you can differentiate yourself from your competitors. By providing a shareable resource for your customers and improving your online reputation, your business will build trust. In return, you build your inbound marketing and lead generation.
We cannot stress enough how much content marketing is vital to your business. In the information age, it is important to position yourself as an authority on the subject matter, service, product or process that you represent. This greatly improves your chances of standing out in the noise of traditional and online marketing.
A robust content marketing approach will help connect with your target audience and drive sales, but sometimes producing all of that content can feel a bit overwhelming. Here are several ways that you can save time generating great content for your website, email, social and other marketing channels.