The Gavin Report

Gavin Consulting - Social Media Blackboard
Understanding the Social Media Process

Many businesses and non-profits believe that simply building a page on a social site (ie – just being there) will bring in new prospects, business or donations. I like to refer to this as the “Field of Dreams” approach.  Unfortunately, “build it and they will come” doesn’t apply to social media marketing. Just like any other marketing channel, you have to be dedicated to utilizing social media in creative, engaging ways to promote customer conversations. It is those conversations that not only add value to the consumer, but potentially create new revenue opportunities for you, if you’re diligent.

Gavin Consulting - Gavin P Smith Speaks at Digital Marketing For Business 2015 in Raleigh NC - DMFB
Digital Marketing For Business 2015

Recently, I spoke at Digital Marketing For Business 2015 in Raleigh, NC. The conference features speakers that are marketing champions who are chosen by their proposed session topics, skills, and experience. Speakers and attendees come from all over North America.

Gavin Consulting - The Gavin Report - Email Subject Line Tips
9 Ways to Craft a Great Subject Line

E-mail marketing invokes the golden rule. Do onto your recipients as you would like to receive in your own inbox. You’ll find when you ask, “What entices me to open an e-mail?” you’ll find a relevant, compelling subject line at the top of the list.

Forbes Reinventing America Summit - Gavin P Smith - Panoramic
Forbes Reinventing America Summit 2015

Recently, I had the honor of being invited to attend the Forbes Reinventing America Summit in Chicago.  The summit is a one-day conference bringing together some notable figures across the spectrum in a mix of one-on-one interviews and panel discussions.  Some of the diverse topic titles included “The Future of Making Things”, “The Skills Gap”, “Betting Big on the Heartland”, “The Digital Factory” and “The Rise of the Rest”.

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