Accepted: Thunderbird School of Global Management

I am proud to announce my recent admission to the Thunderbird School of Global Management.  At Thunderbird, I will pursue a dual/post-graduate degree to enhance my international business knowledge, awareness, cultural sensitivity and experience.  The degree, which will complement my William & Mary MBA, will be a Master’s of Global Management. Thunderbird is ranked #1 in […]

Financial Analysis: ClearChannel & SiriusXM

By: Gavin P. Smith (’13), Jackeline Pous (’13) and Jonathan Ewing (’13) – The College of William & Mary Mason School of Business Introduction The radio broadcasting industry for many years remained unchanged, consisting of radio stations broadcast over AM or FM radio waves from towers erected all across the world. Technological improvements enabled a […]

Operations - Herman Miller

Operations Design Analysis: Herman Miller

By: Gavin P. Smith with teammates Christy Kollmar, Stephen Land, Fernando Tarafa and Mei-Shu Chang CRADLE-TO-CRADLE DESIGN AT HERMAN MILLER I. EXECUTIVE SUMMARY “At best, the view of sustainability as an endless journey of incremental steps does a disservice to managers seeking to square economy with ecology sooner rather than later. At worst, it serves […]

Operations Design Analysis: National Cranberry

By: Gavin P. Smith with teammates Christy Kollmar, Stephen Land, Fernando Tarafa and Mei-Shu Chang NATIONAL CRANBERRY COOPERATIVE, 1996 I.      EXECUTIVE SUMMARY Problems faced at the National Cranberry Cooperative (NCC) were not properly addressed in the new capital expenditures made in 1995.  The previous $200,000 investment in a new dumper did not solve the problem […]

IT in Healthcare – Electronic Medical Records (EMR) and Beyond

By: Gavin P. Smith, on behalf of teammates Christy Kollmar, Stephen Land, Fernando Tarafa and Mei-Shu Chang HIT/EMR – Background As trends and technology continually evolve, the healthcare industry must also evolve in its methods of creating, storing and sharing information.   The current healthcare system is stuck in an outdated, tedious realm of information sharing.   […]

2012 Sales Forecast Analysis – Coca-Cola

By: Gavin P. Smith with teammates Christy Kollmar, Stephen Land, Fernando Tarafa and Mei-Shu Chang Introduction One hundred, twenty five years ago, Dr. John Pemberton had a simple idea.  Bring the joy of refreshment to people.  Essentially, through that refreshing feeling, people can find joy in life.  That is, and has always been, our product.  […]

Marketing Analysis – Sunnyside Farms

By: Gavin P. Smith Executive Summary – Decision After careful analysis of the options, there are two options to pursue in tandem with a complete annual investment of approximately $1.3 million.  First, if $60,000 per year on advertising is yielding a return of $393,600 in sales annually, then quadrupling this budget may stand to do […]

Marketing Analysis – Chipman Union

By: Gavin P. Smith Executive Summary Chipman-Union faces shrinking gross margins in a highly competitive private label hosiery industry.  While we have enjoyed success early on, we have faced difficulties in re-tooling and reducing our product lines.  As a result, we are in a position where there is little room to navigate.  We will need […]

Desalination and Inhibitive Energy Costs

By: Gavin P. Smith Overview Twelve years ago, the global population of the Earth reached six billion.  This month, it reached seven billion. (Sachs, 2011)  Consumption of water for agricultural purposes is now up to 70% of all available fresh water for human use. (Cosgrove & Rijsberman, 2000, p. 7)  Such elevated water use is beginning to […]

William & Mary Mason School of Business Media and Entertainment Junto Group

As part of my MBA experience at the College of William & Mary Mason School of Business, we are urged to create junto groups to discuss pressing issues of the day.  The “junto” was common in the early days of the American Republic, with small groups gathering to research and discuss topics of their choice.  […]