fbpx
North Carolina, USA

Marketing Analysis – Sunnyside Farms

Executive Summary – Decision

After careful analysis of the options, there are two options to pursue in tandem with a complete annual investment of approximately $1.3 million.  First, if $60,000 per year on advertising is yielding a return of $393,600 in sales annually, then quadrupling this budget may stand to do the same in terms of sales and market share.  The new budget will be $240,000 annually.  However, we cannot rely on advertising alone.  To place ourselves in a competitive position against future entrants and erect a barrier to entry, then we must cut out the margin markup that exists in the independent retailer stream and create our own distribution system.  We must innovate. If we completely cut out the independent distribution…. 

Leave a reply


This site uses Akismet to reduce spam. Learn how your comment data is processed.

error: Content is viewable only and Copyright protected by law. For reprints or sourcing, please contact me. Thank you.

Get the Gavin Report for music, media, marketing, management tips, news & more!

Get the Gavin Report!

FREE

Sign up today for media, marketing and management tips, news and offerings today!