With the cacophony of messaging, media, marketing and other ‘noise’ in our lives, we may hear a lot of things. Yet, hearing is not listening, and listening is critical to your business. Listening to your customers. Listening to your employees. Listening to your advisors. Listening for nuggets of quality information that you can act upon to improve outcomes. We hear so many things but rarely do we listen.
In the world of digital marketing, there are a lot of people out there that call themselves consultants that simply peddle myths vs. reality in order to make a quick buck. We often find when meeting new potential clients that they’ve often had bad experiences or are highly skeptical of digital marketing because of working with individuals or fly-by-night firms that tell them what they want to hear rather than deliver.
Are you looking to improve your leadership abilities and grow your career with a trajectory toward a spot in the C-Suite? An interesting study recently released from the Harvard Business Review finds that a serving on a board of another firm or firms can not only increase position level over time, but also your salary.