Content marketing is the best way to encourage inbound sales. With proper use, you can differentiate yourself from your competitors. By providing a shareable resource for your customers and improving your online reputation, your business will build trust. In return, you build your inbound marketing and lead generation.
In the world of digital marketing, there are a lot of people out there that call themselves consultants that simply peddle myths vs. reality in order to make a quick buck. We often find when meeting new potential clients that they’ve often had bad experiences or are highly skeptical of digital marketing because of working with individuals or fly-by-night firms that tell them what they want to hear rather than deliver.
Often when I meet with clients involved with nascent or pure start-up businesses, their logo either is yet to exist or in some stage of an idea or development. Color choice can be an incredibly important basic building block of branding for your business. Many give little thought to the color usage and wonder why their logo and branding does not work well for them over time. A smart business will understand what emotion that they are trying to convey through their product/service/expertise.
Here’s a quick look at three types of marketing tactics that, when combined, can be very effective.