social media

Gavin Consulting - The Gavin Report - Press Release Tips
How to Tweak Your PR for Better Results

Fine tuning your press releases is like anything else in marketing. It takes attention to detail, testing and time. If you are just starting out with PR for your business, or you find your current efforts completely lacking, here are some helpful tips for you to improve your campaigns and your results.

Gavin Consulting - The Gavin Report - Client Success Story - Cayman Healthcare Consulting
Client Success Story: Cayman Healthcare Consulting

This month marks the one year anniversary for Cayman Healthcare Consulting. Launched in 2016, owner Barrie Quappe knew that she needed to get up and running quickly, with all branding and marketing ready to roll on day one.  Working on tight deadlines, Gavin Consulting moved quickly to lay out a strategic plan for the marketing launch of Cayman Healthcare Consulting.

Gavin Consulting - The Gavin Report - Social Conversations
6 Tips for Engaging Social Conversation

I’m always on the search for information that can be helpful to our current and potential clients. With that in mind, I found a nice summary article from Adobe CMO that gives a nice, concise set of six principles of social engagement. There are other tactics and approaches, but using these will make your social media approach more successful. They are:

Gavin Consulting - Social Media Blackboard
Understanding the Social Media Process

Many businesses and non-profits believe that simply building a page on a social site (ie – just being there) will bring in new prospects, business or donations. I like to refer to this as the “Field of Dreams” approach.  Unfortunately, “build it and they will come” doesn’t apply to social media marketing. Just like any other marketing channel, you have to be dedicated to utilizing social media in creative, engaging ways to promote customer conversations. It is those conversations that not only add value to the consumer, but potentially create new revenue opportunities for you, if you’re diligent.