Gavin P. Smith – The Griffin Report
Publix Supermarkets is taking the high organic road as they seek to expand their GreenWise food brand throughout Florida and eventually, throughout the country in the form of newly-developed stores of the same name.
“GreenWise began as our private label line of health, natural and organic foods in the late 1990’s,” said Maria Brous, Director of Media and Community Relations for Publix. “It also developed into our free-monthly publication in the early 2000’s – Publix GreenWise Magazine. Its latest debut is our Publix GreenWise Market. All the facets of the GreenWise name are about healthier lifestyles – good foods, health and fitness.”