Often when I meet with clients involved with nascent or pure start-up businesses, their logo either is yet to exist or in some stage of an idea or development. Color choice can be an incredibly important basic building block of branding for your business. Many give little thought to the color usage and wonder why their logo and branding does not work well for them over time. A smart business will understand what emotion that they are trying to convey through their product/service/expertise.
Social and mobile media have evolved into important new tools for businesses, enabling them to better reach their target audience. It has become standard practice for companies to have, maintain and utilize a social media presence. Social media eliminates hurdles for businesses who want to go direct-to-consumer with their advertising.