Marketing Case: Health Cruises, Inc.

Case: Health Cruises, Inc

Key Players: Susan Isom, DeForrest Young, Investor Board

Action Required:  A decision is required within 48 hours.  Key players must decide whether to:

  1. Option 1:  Abandon/Cancel the planned cruise
  2. Option 2:  Move ahead with cruise despite current insufficient booking numbers
  3. Option 3a: Infuse $6,000 to acquire a projected 20 extra bookings prior to cruise
  4. Option 3b: Infuse $15,000 to acquire a projected 40 extra bookings prior to cruise


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