Marketing Case Analysis: Health Cruises Inc.

Marketing Case Analysis: Health Cruises Inc.

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This is an undergraduate level analysis written for a Business Management Program course at a top-tier US private college. This paper, Marketing Case Analysis: Health Cruises Inc., represents my personal analysis combined with course knowledge and in-depth research. The report received top marks. This report could be used as a guide for research, a sample analysis for reference, or for direct reference with proper citation.

Word Count: 350-400

 

Excerpt:

Case: Health Cruises, Inc

Key Players: Susan Isom, DeForrest Young, Investor Board

Action Required:  A decision is required within 48 hours.  Key players must decide whether to:

  • Option 1:  Abandon/Cancel the planned cruise
  • Option 2:  Move ahead with cruise despite current insufficient booking numbers
  • Option 3a: Infuse $6,000 to acquire a projected 20 extra bookings prior to cruise
  • Option 3b: Infuse $15,000 to acquire a projected 40 extra bookings prior to cruise