Zara Case Study

Strategy – Zara Case Analysis

How specifically do the distinctive features of Zara’s business model affect its operating economics? Zara’s business model allows for substantial economic savings throughout their value chain.  Starting with raw materials, Zara has a policy of acquiring only un-dyed fabric initially, allowing the flexibility to change colors and designs and netting a substantial material savings.  In […]

Finance Chart 1

Finance – Investment Recommendation Memo

To: Potential Investor From: Advisory Group 13 Date: June 18, 2010 Summary Assessment Over the past three quarters, Under Armour stock trends reveal comparable growth to its largest competitors and the DJIA. At first glance, the company appears slightly more volatile with higher risk.  UA, however, is still in its major growth stage and investing […]


Entrepreneurship – ISP Sports Analysis Brief

Entrepreneur/Team The entrepreneurship team begins with Ben Sutton, a former WFU graduate and Associate Athletic Director in charge of marketing.  Sutton approached Bill Merrifield, a former athlete and recent WFU graduate who was a member of his marketing staff.  In 1992, both left WFU to launch what is now ISP.  Sutton is a long-time fan […]

Marketing Case: Burroughs Wellcome

Case: Burroughs Wellcome and AZT Key Players: Shepherd, Haigler, Berry Action Required:  Key players must decide whether to: Option 1:  Maintain status quo – no change to price or dosage Option 2:  Drop price per dosage only Option 3:  Drop recommended dosage amount only Option 4:  Drop both price and recommended dosage Company Factors – […]

Marketing Case: Health Cruises, Inc.

Case: Health Cruises, Inc       Key Players: Susan Isom, DeForrest Young, Investor Board Action Required:  A decision is required within 48 hours.  Key players must decide whether to: Option 1:  Abandon/Cancel the planned cruise Option 2:  Move ahead with cruise despite current insufficient booking numbers Option 3a: Infuse $6,000 to acquire a projected 20 extra bookings […]